Maker Analytics

Insights helps you monitor performance across Maker—then drill down into heatmaps, element-level engagement (eCTR), and scroll depth to see exactly what’s working and what users interact with.

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What can you do in Insights

• See top-level performance trends (Pageviews, Unique Visitors, Avg. Time on Page, CTR, clicks)

• Review performance across all Stories in an organization-level dashboard

• Drill into a specific Story/page to see page-level metrics

• Use a heatmap overlay to visualize engagement on the page

• Get element-level metrics (including eCTR) to understand what users engage with

• Understand scroll depth (how far users make it down the page)

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Organization-level Insights

Use the Dashboard to view overall performance for a selected organization and quickly spot which Stories are driving results.

Organization switcher

Use the organization dropdown at the top to switch between organizations/workspaces.

Date range + Apply

Select a date range, then click Apply to refresh all metrics and charts.

Top-level metrics

At the top you’ll see trend charts for:

• Pageviews

• Unique Visitors

• Avg. Time on Page

• CTR

• Clicks

Stories table

The table shows the list of Stories/Projects in the selected organization, including metrics like Pageviews, Unique Users, CTR, Clicks, and Avg Duration.

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Story/Project-level Insights

Click into any Story/Project to view page-level trends plus a visual overlay of engagement on the page itself.

Page-level metrics

At the top you’ll see a snapshot of key page metrics (with trend lines) for the selected date range.

Date range

Use the date picker to adjust the reporting window.

Device toggle (Desktop / Mobile)

Switch the device view to see device-specific metrics and overlays. When you change device:

• The top-level metrics update

• The heatmap/overlay updates So you’re always viewing performance for that device.

Outbound Click Insights

Depending upon where the user has clicked on the page, this is aggregated data on the URL level.

Heatmap toggle

Turn on the heatmap to visualize engagement directly on the page.

Scroll depth

The scroll indicator shows how far users scroll, based on the number of unique users reaching each depth.

Section Views

We consider the section view if even one element inside the section is visible, essentially the maximum of all elements within a section.

Element-level insights

When the heatmap is on, click/hover an element to open an Element Insight panel showing:

• eCTR

• Clicks

• Element Views …and supporting context metrics (like page-level totals) for comparison.

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Understanding eCTR

eCTR (Element Click-Through Rate) helps answer: “When users actually see this element/section, how often do they click it?”

In practice:

• Element Views / Section Views represent how many times something was viewed (often estimated using pageviews and scroll depth).

• eCTR is clicks / element or section views.

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Best-practice workflow

1. Pick a date range and click Apply

2. On the Dashboard, identify Stories with unusually high/low CTR, Clicks, or Avg. Time on Page

3. Open a Story and switch device views (Desktop vs Mobile)

4. Enable heatmap and scan for:

   • High-engagement elements (working well)

   • Low-engagement CTAs (may need repositioning/copy changes)

5. Use scroll depth to confirm whether users are reaching key sections (and move important CTAs higher if needed)

6. Compare eCTR across key elements to decide what to iterate next

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Troubleshooting / FAQ

“Why don’t I see data?”

Common causes:

• The Story/page didn’t receive traffic in the selected date range

• The date range is too narrow

• You’re viewing the wrong organization

• You’re viewing the wrong device (desktop vs mobile can differ significantly)

“Why don’t the top metrics match the table totals?”

The table may only load a subset of Stories initially. Scroll to load more rows—totals may change as more Stories are loaded.

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Glossary

1) Pageviews Number of times a page is loaded (or reloaded) in a browser.

2) Clicks Number of times a user clicks an outbound link (for example: a button, linked image, or linked text).

3) CTR (%) Percentage of pageviews that resulted in an outbound click. Formula: (Clicks ÷ Pageviews) × 100

4) Avg. Time on Page Average time visitors spend on the page.

5) Scroll Depth A measure of how far users scroll down the page (typically expressed as a %).

6) Section Views Estimated number of times a section was viewed. Formula: Pageviews × Scroll Depth (%)

7) Section Clicks Total clicks on all clickable elements within a section.

8) eCTR (%) Engagement rate for a specific element or section, based on how often it was actually viewed. Formula: Clicks on element/section ÷ (Pageviews × Scroll Depth (%)) × 100

9) Element Clicks Total clicks on a specific element (button, linked text, or linked image).