# Maker Analytics
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### What can you do in Insights
* See **top-level performance trends** (Pageviews, Unique Visitors, Avg. Time on Page, CTR, clicks)
* Review performance across all Stories in an **organization-level dashboard**
* Drill into a specific Story/page to see **page-level metrics**
* Use a **heatmap overlay** to visualize engagement on the page
* Get **element-level metrics** (including **eCTR**) to understand what users engage with
* Understand **scroll depth** (how far users make it down the page)
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## Organization-level Insights
Use the Dashboard to view overall performance for a selected organization and quickly spot which Stories are driving results.
#### Organization switcher
Use the organization dropdown at the top to switch between organizations/workspaces.
#### Date range + Apply
Select a date range, then click **Apply** to refresh all metrics and charts.
#### Top-level metrics
At the top you’ll see trend charts for:
* **Pageviews**
* **Unique Visitors**
* **Avg. Time on Page**
* **CTR**
* **Clicks**
#### Stories table
The table shows the list of Stories/Projects in the selected organization, including metrics like Pageviews, Unique Users, CTR, Clicks, and Avg Duration.
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## Story/Project-level Insights
Click into any Story/Project to view page-level trends plus a visual overlay of engagement on the page itself.
#### Page-level metrics
At the top you’ll see a snapshot of key page metrics (with trend lines) for the selected date range.
#### Date range
Use the date picker to adjust the reporting window.
#### Device toggle (Desktop / Mobile)
Switch the device view to see device-specific metrics and overlays. When you change device:
* The **top-level metrics update**
* The **heatmap/overlay updates**\
So you’re always viewing performance for that device.
#### Outbound Click Insights
Depending upon where the user has clicked on the page, this is aggregated data on the URL level.
#### Heatmap toggle
Turn on the heatmap to visualize engagement directly on the page.
#### Scroll depth
The scroll indicator shows how far users scroll, based on the **number of unique users** reaching each depth.
#### Section Views
We consider the section view if even one element inside the section is visible, essentially the maximum of all elements within a section.
#### Element-level insights
When the heatmap is on, click/hover an element to open an **Element Insight** panel showing:
* **eCTR**
* **Clicks**
* **Element Views**\
…and supporting context metrics (like page-level totals) for comparison.
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### Understanding eCTR
**eCTR (Element Click-Through Rate)** helps answer: *“When users actually see this element/section, how often do they click it?”*
In practice:
* **Element Views / Section Views** represent how many times something was *viewed* (often estimated using pageviews and scroll depth).
* **eCTR** is clicks / element or section views.
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## Best-practice workflow
1. **Pick a date range** and click **Apply**
2. On the Dashboard, identify Stories with unusually high/low **CTR**, **Clicks**, or **Avg. Time on Page**
3. Open a Story and **switch device views** (Desktop vs Mobile)
4. **Enable heatmap** and scan for:
* High-engagement elements (working well)
* Low-engagement CTAs (may need repositioning/copy changes)
5. Use **scroll depth** to confirm whether users are reaching key sections (and move important CTAs higher if needed)
6. Compare **eCTR** across key elements to decide what to iterate next
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## Troubleshooting / FAQ
#### “Why don’t I see data?”
Common causes:
* The Story/page didn’t receive traffic in the selected date range
* The date range is too narrow
* You’re viewing the wrong organization
* You’re viewing the wrong device (desktop vs mobile can differ significantly)
#### “Why don’t the top metrics match the table totals?”
The table may only load a subset of Stories initially. Scroll to load more rows—totals may change as more Stories are loaded.
***
## Glossary
**1) Pageviews**\
Number of times a page is loaded (or reloaded) in a browser.
**2) Clicks**\
Number of times a user clicks an **outbound link** (for example: a button, linked image, or linked text).
**3) CTR (%)**\
Percentage of pageviews that resulted in an outbound click.\
**Formula:** `(Clicks ÷ Pageviews) × 100`
**4) Avg. Time on Page**\
Average time visitors spend on the page.
**5) Scroll Depth**\
A measure of how far users scroll down the page (typically expressed as a %).
**6) Section Views**\
Estimated number of times a section was viewed.\
**Formula:** `Pageviews × Scroll Depth (%)`
**7) Section Clicks**\
Total clicks on all clickable elements within a section.
**8) eCTR (%)**\
Engagement rate for a specific element or section, based on how often it was actually *viewed*.\
**Formula:** `Clicks on element/section ÷ (Pageviews × Scroll Depth (%)) × 100`
**9) Element Clicks**\
Total clicks on a specific element (button, linked text, or linked image).
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