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For the complete documentation index, see llms.txt. This page is also available as Markdown.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4

1

To Set up Nav vs No Nav report in GA4, go to Explore Tab and click on Blank.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 1
2

Once done, click on the Plus button in Segments to create the Nav & Non Nav audience.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 2
3

Click on User Segment.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 3
4

In the condition, select 'Events'.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 4
5

And add the event "maker smart nav:open"

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 5
6

Click the "Untitled segment" field.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 6
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Click 'Save and apply'. This will be the Segment called Smart Nav Users.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 7
8

Similarly, create another segment but this time, exclude the Users who have the Event "maker smart nav:open".

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 8
9

Now add the metrics you want to track like Users, Sessions, Revenue, Avg Session Duration, etc.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 9
10

Now add the metrics you want to track in Values.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 10
11

Now select the Pivot as first row and you are good to go.

Step-by-Step Guide: Creating Nav vs No Nav Report in GA4 — step 11
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