In-chat tools

Beyond answering, the assistant can act — ask the shopper a question, set up a notify-me, and stay aware of the page they're on.

The assistant doesn't only reply — it can take small actions inside the conversation when they help the shopper decide. These are built in and on by default; the assistant reaches for them on its own.

Ask the shopper a question

When a request is too broad to answer well — "I need a gift," "show me a jacket" — the assistant can ask the shopper a short set of multiple-choice questions to narrow it down (size, budget, colour, who it's for) before recommending anything.

The shopper gets a clean stepped overlay, one question at a time. Each question is pick-one or pick-several, and there's always a free-text box so they're never boxed in by the listed options. If the assistant already knows a preference — from Memory — the matching answer comes pre-selected. The shopper can also skip and just keep chatting.

Notify me

When a shopper wants to hear back about a specific product — "let me know when this is back in stock," "tell me if the price drops" — the assistant can set up a notify-me on that exact product (and variant, if they named one). It covers back-in-stock, low-stock, a new variant, a price drop, or going on sale.

The first time, an Allow notifications button appears under the reply; tapping it grants browser notifications and registers the shopper's device. After that it simply confirms they're subscribed. The alert fires once, when the thing they're waiting for happens.

Notify-me needs the shopper to grant browser notification permission. On your first-party storefront it works out of the box. In an embed, browser push additionally requires hosting a small helper file (gs.js) on your own domain — see browser push notifications in the JavaScript API.

Awareness of the current page

In the embed, the assistant knows the page the shopper is currently on — the product they're viewing, the article they're reading. So "is this in my size?" or "tell me about this one" resolves to exactly what's in front of them, no copy-pasting a link.

This reads your page's existing structured data (the schema.org markup search engines already use), takes only the pointers it needs to look the product up properly, and never trusts scraped detail over your real catalogue. It's automatic on any page that publishes that markup — no shopper action, nothing to configure.

Showing products

Displaying products — a single card, a swipeable catalogue, a side-by-side comparison, a swipe-to-checkout control — is handled by apps, which have their own section. See How apps work and the App library.