> For the complete documentation index, see [llms.txt](https://docs.maker.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.maker.co/maker-greatstore/configure/brand-basics.md).

# Brand basics

**Configure → Basic.**

<figure><img src="/files/Vv5GlbOE4zIgm8UQ0TzM" alt="Configure → Basic"><figcaption><p>Configure → Basic</p></figcaption></figure>

| Field          | What it does                                                                                                            |
| -------------- | ----------------------------------------------------------------------------------------------------------------------- |
| Brand name     | Your store's name. Shown in the chat header, and used by the assistant when it refers to your store.                    |
| Assistant name | Optional. Give the assistant a name and it introduces itself by it. Leave blank and it speaks generically as the store. |
| Website        | Your storefront URL.                                                                                                    |
| Icon           | The small mark used in the chat.                                                                                        |
| Logo (light)   | Used on light backgrounds.                                                                                              |
| Logo (dark)    | Used on dark backgrounds.                                                                                               |

## Naming the assistant

An assistant name changes the register of the conversation — a named assistant introduces itself and is referred to by name, an unnamed one speaks as the store.

{% hint style="info" %}
On the reference storefront the assistant is called **M.** Shoppers see "I'm M." rather than a generic store introduction.
{% endhint %}

## What the shopper sees

The brand name sits in the chat header alongside your icon. If you set an assistant name, it appears in the assistant's introduction and in how it refers to itself throughout.

Supply both logo variants — the panel follows the shopper's theme, and a single logo will disappear against one of the two backgrounds.

{% hint style="info" %}
Configure changes save as you go — the panel shows **All changes saved** once they have persisted.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.maker.co/maker-greatstore/configure/brand-basics.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.