Brand basics

Store name, assistant name, website, and brand assets.

Configure → Basic.

Field	What it does
Brand name	Your store's name. Shown in the chat header, and used by the assistant when it refers to your store.
Assistant name	Optional. Give the assistant a name and it introduces itself by it. Leave blank and it speaks generically as the store.
Website	Your storefront URL. Used for the link behind your name and logo in the chat header, and the chat is allowed to run there without any further setup. To run it on other domains too, list them under Security.
Icon	The small mark used in the chat.
Logo (light)	Used on light backgrounds.
Logo (dark)	Used on dark backgrounds.

Naming the assistant

An assistant name changes the register of the conversation: a named assistant introduces itself and is referred to by name; an unnamed one speaks as the store.

On the reference storefront the assistant is called M. Shoppers see "I'm M." rather than a generic store introduction.

What the shopper sees

The brand name sits in the chat header alongside your icon. If you set an assistant name, it appears in the assistant's introduction and in how it refers to itself throughout.

Supply both logo variants: the panel follows the shopper's theme, and a single logo will disappear against one of the two backgrounds.