Agent

Choose the industry personality your assistant uses, and layer on your own instructions.

Configure → Agent. This is where you set how the assistant thinks and talks — the industry it's tuned for, and any instructions of your own on top.

Personality

The personality your assistant uses. Each is tuned for one industry — pick the one closest to what you sell.

Personality	Tuned for
Shopping / E-commerce	Product discovery, comparisons, variants, and cart.
Tech & Dev Tools	Spec-led guidance for hardware, gadgets, and developer tools.
SaaS & Software	Plan, feature, and fit guidance for subscription software.
Health & Wellness	Careful, claims-safe guidance for supplements, personal care, and wellness.
Services & Other	General-purpose guide for services, packages, and offerings.

Shopping / E-commerce is the default — a new store uses it until you choose another.

System prompt

Optional. Extra instructions layered on top of the personality you picked — not a replacement for it. Use it for anything specific to your store: a house tone, policies to lean on, things the assistant should always mention or never say.

Up to 4,000 characters. Leave it blank to run the selected personality as-is.

What the shopper sees

The personality shapes how the assistant opens, what it asks about, and how it steers a conversation. Your system prompt rides on top of it, so store-specific instructions apply throughout the conversation.